Portfolio – Communications – Kirby Communications

Communicate. Collaborate.

A communications consultant since 2004, Glen Kirby has collaborated with dozens of clients on projects big and small. Some involve months and even years of strategy and outreach; others are accomplished in a few days.

Learn more about Glen’s work in strategy, content creation and media relations.

Strategy

Spearheaded transformative $300,000 campaign, increasing brand and product recognition for one of Manitoba's largest growers' groups.

Developed annual strategic communications plans for Innovation Saskatchewan and the Status of Women Office.

Created campaigns encouraging Manitoba landowners to make their farms and ranches more profitable and environmentally sustainable.

Restored public faith and student enrollment following two faculty strikes, including the longest professors' walkout in Manitoba history.

Content Creation

Created written, video and photo profiles for Small Business Week

Researched and wrote marketing and communications assets to revitalize membership and sponsorship drives.

Wrote, directed, shot and edited a video series outlining the financial hardships facing cancer patients and their families.

Provided media relations support and communications content including over 200 press releases and accompanying photos, ghost-written editorials, ad copy for print and radio, fundraising pitches and a video script.

Designed and launched website including all copy, graphics and branding.

Wrote, directed, shot and edited a marketing video for a family-owned small business.

Wrote and directed a video series used in the government's diversity awareness programming for all newcomers.

Created online and printed content including press releases, industry articles, speeches, web content, corporate video and annual report.

Developed animated digital ads for local store owner.

Researched and wrote articles on realty and property developments in western Canada.

Researched and wrote materials to showcase investment opportunities in startup companies. Designed video production studio for online information programming, with new content created daily.

Contributed articles and video for online publication, highlighting the immigrant experience in Manitoba.

Interviewed subject matter experts and wrote articles for weekly publication.

Trained reporters, news presenters and editors.

Presented Manitoba stories to a national audience, directing, shooting, editing and hosting documentaries and an interview series.

Wrote, produced and directed a music video for a Manitoba-based group which received national airplay.

Created and delivered podcast, video channel, radio and newspaper ads, quarterly directors report, media releases and press conferences, speeches and talking points.

Prepared a submission to the Manitoba government on rural amalgamation and edited a research publication on the province's food and beverage processing industry.

Media Relations

Media relations lead for Manitoba operations, generating hundreds of thousands of dollars in earned media coverage.

Media relations lead for Ministry of Advanced Education, Innovation Saskatchewan and the Status Of Women Office.

Media relations lead, developing press releases and acting as first point of contact for media calls.

Media relations lead for administration and faculty, generating press releases, answering inquiries, arranging press conferences and providing crisis communications support.